The Brief

Terraclean is a unique car engine treatment. As an established UK brand that had been advertising on UK TV for 2 years featuring automotive celebrity Edd China, they were looking for a new direction that focused more on the actual process itself. The MD of Terraclean had a vision for what the ad would be, which was a very in-depth 3D animation of the cleaning process of the product.

Our Response

We won the project based as the client liked our approach and input on how to make their vision a reality, whilst being honest about what would and wouldn’t work. We maintained a collaborative, honest and open process throughout, which included lots of research on the inner workings of a car, plus making sure that our client got exactly what they wanted from the animation.