The BriefTerraclean is a unique car engine treatment. As an established UK brand that had been advertising on UK TV for 2 years featuring automotive celebrity Edd China, they were looking for a new direction that focused more on the actual process itself. The MD of Terraclean had a vision for what the ad would be, which was a very in-depth 3D animation of the cleaning process of the product.
Our ResponseWe won the project based as the client liked our approach and input on how to make their vision a reality, whilst being honest about what would and wouldn’t work. We maintained a collaborative, honest and open process throughout, which included lots of research on the inner workings of a car, plus making sure that our client got exactly what they wanted from the animation.
The final animation is a very impressive, fast-paced, hard hitting commercial with bespoke music and a hard-hitting voice over that resonates with the target audience. The client was extremely happy with the finished ad.