Save Our Seafarers
The Somali Pirate Problem

The Brief   

Save Our Seafarers (SOS) were looking to educate a global audience as to the economic and human costs of Somali pirate activity, also highlighting the geographical area affected. The film needed to talk about the efforts being made to combat piracy, and motivate the viewer to sign the SOS petition.

Our Response

We were told that we’d have access to some stock footage and 2 or 3 interview subjects, but beyond those resources we had an open creative brief. We knew that we couldn’t just rely on the factual content to motivate viewers to act, so we pitched the idea of opening the film with a dramatic action sequence, showing how quickly/easily/forcefully the pirates take control of a ship. This sequence would grab the viewer’s attention, priming them for the factual content in the rest of the film.

The Results

The film has been seen by conference audiences around the world, and has amassed thousands of hits on YouTube and other online platforms. The icing on the cake was receiving the 2012 RTS award for “Best Promotion or Commercial”.

I’m absolutely delighted. A brilliant interpretation of the brief. Right on the money! It’s a wonderful encapsulation of the subject with a powerful call to action. The boarding enactment is incredibly powerful and convincing and has, of course, never been filmed live before. Your heart sinks. This will run and run around the world. Congratulations!