We were commissioned by November Design to produce a vibrant, energetic and eye-catching promo for Parkside Academy, which can be used to attract new students.
Parkside Academy has been working hard over the past couple of years to improve its facilities and status, and was awarded an “Outstanding” recommendation from Ofsted in 2011. During this time they have been working with November Design to refine their brand and create new marketing materials which appeal to both students and their parents. Working closely with Neil Donald, Creative Director at November, we filmed for two days at Parkside, capturing the vibrancy of the campus, the wealth of activities available to students, and the top-class sporting facilities on offer. We then worked with a local composer, James Richardson of Carbon Sounds, to create a bespoke music track which set the tone for the film, and delivered a stylish, modern promotional video.
The film was warmly received at open day events hosted by Parkside, to prospective new pupils and parents within the region, as well as now being used at key events to promote the School.
"As one of the first schools in the region to produce a video of this quality, reactions have been really positive from Parents and Pupils - exceeding many expectations. Parkside have been delighted with the response so far and have praised the team for producing a high quality marketing tool that encapsulates the school brand perfectly."