Promotional videos

The Brief

Fresh from the ignite100 accelerator, web-based health and safety management system Papertrail were looking to create a short, sharp video to sit on their homepage that explained the features and benefits of their product. They also wanted to create testimonial videos to feature some of their biggest clients.

Our response

The benefits of the Papertrail product are vast. We had the idea of using an eclectic selection of imagery to help potential customers visualise the pain of paper record-keeping versus using Papertrail. The video would be a quick-cut collage of images, giving us scope to inject some humour by offsetting potentially dry voiceover content with exciting or funny visuals.

Papertrail clients are, in the main, outdoor adventure and activity centres, which meant we had chance to shoot some fantastic cutaways. We brought in a talented DoP – our good friend Scott Coulter – to work in tandem with Gavin to make sure that we got some great footage. Then we dispatched the guys to London, Wales and the Lake District and told them not to come back until they had sampled ‘The Big Zipper!’

The Results

The client was delighted with the results. The videos were immediately integrated into their new website design, and early viewer feedback has been positive.

Wow, f****** love it! Well impressive! Thanks guys - visuals are wicked, humour is great. I love it!