The BriefNow GP is a health app that allows users to avoid making and waiting for an appointment to see their doctor. Instead you can pay to have a video call with a GP on your smartphone instantly, and also have your prescription written and delivered to you at home or at work. Now GP wanted to create an animated TV commercial which introduced their strong offering and brand to a TV audience.
Our responseWe planned and storyboarded an animation that matched the Now GP brand, very clean, slick and minimal. We spent a great deal of time writing and editing the voiceover script. With any client in the health industry, what you can and cannot say on TV is scrutinised very closely. After some redrafts we had a script that delivered the strong sales messages and was green lit.
The finished commercial was completed on schedule and on budget. The ad is currently airing on Sky and we are monitoring the impact.