Maguires Country Parks is a family-run business in the North of England. They were looking to increase traffic to their website and generate more booking enquires and sales. They commissioned YourFilm (for a second time) to create fresh new TV commercials for the Spring/Summer 2014 season, with the aim of showing a typical family going to the park and enjoying the facilities.
Each park aims to provide a beautiful, peaceful and relaxing environment for guests, and the commercial needed to reflect this. Maguires also wanted to highlight how the majority of residents can head off at 5pm on Friday evening and be settling into their accommodation by 6pm. We cast a real family who had the perfect look and who also had a beautifully natural bond that would shine through in the commercials. The production schedule was carefully managed to allow us to shoot on great weather days, and we aimed to get as many sweeping shots of the parks as possible that showed them in their full glory.
Our post production schedule was very heavy, including a full colour grade and some graphic elements to bring the edits to life. Music selection and voiceover was also carefully planned.
The commercials themselves were well received, both by the client and other external agencies. Maguires Country Parks were seeing an average of an 800% increase in unique visitors to their website directly following each commercial airing, and saw a huge increase in PDF brochure downloads. This far exceeded the return they'd expected.
We are extremely happy at how the commercials turned out and delighted with the response we've had from them so far.