The BriefThe intu Eldon Square asset management team needed a promotional to showcase the centre to potential retailers. The video needed to show the centre as a busy, vibrant shopping mall that would appeal to the biggest brands. We were tasked with filming in the centre during a half-term week in peak hours, which had it’s challenges! We had to plan a safe, considerate shoot whilst ensuring we got the footage we needed. intu also have clear brand guidelines that we needed to integrate into our planning.
Our ResponseWe recommended using time-lapse to show how busy the centre is, and keep the focus on the current tenants and the space itself. We invested in a motor control slider system which would add smooth slides to the time lapses and increase the production value of the video. The video also includes a 3D animation of Newcastle city centre to highlight the centre’s impressive location.
The video was very well received by the client, who were happy with the swift turnaround and quality finished product.