hedgehog lab are app developers who design and build great software. They have an strong track-record delivering successful, multi-platform apps and digital products for an impressive international client list. With bases in London, Newcastle and India they were looking to increase their sales push in London and RotW. They wanted to create a cool video promo that took potential clients through their process and answered some FAQs that new clients have. The video was designed to be used on their website and at exhibitions.
We gathered quite a lot of information on the hedgehog lab process. We looked through data sheets they gave us access to, proposals they’d written, process charts, brand guidelines etc. We also recce’d their office and interviewed their staff to get a feel for the process and understand the type of journey a client would go on.
We decided to show the process visually, rather than use voiceover/ interviews, to create a short, sharp video that got straight to the heart of their process. It was important to engage the viewer and demonstrate the process that has been so successful at achieving their clients intended RoI and get them excited about the prospect.
Using a mix of live action, stills, screen capture, motion graphics and stop motion we’ve created a short, engaging video that gives a real flavor of the customer journey of a hedgehog lab client. We felt we’d really captured the personality of their business. The client was extremely happy with the end result. A tweet from their MD, Sarat, after viewing the first cut, read: "Just seen a very early preview of our new company video from @YourFilmUK. TAKE MY MONEY ALREADY! Super excited."
Great work from the guys at YourFilm on our recent promo video. Very happy with the results and the creative input from YourFilm on this. Would definitely, and have recommended to others since using them.