Working with EyeMajic’s UK PR representative and Make-Up artist Leanne Bennett, we were given the brief to create some self-help guides which would demonstrate general make-up application tips that included their product.
Our ResponseThe main aim was to create helpful content that would be sought out and viewed organically by women looking for real make-up tips and advice. We aimed to create very high production value content, with some great tips and featuring some new products. The EyeMajic product itself was featured in each video, with the features and benefits being demonstrated, rather than hard-sold.
The films have found an audience via YouTube, and although more work is needed to fully break the UK market, online sales in the UK have increased since the project started.