Equanet
iPad in Business

The Brief

To adapt a set of existing PDFs – explaining the various ‘iPad for Business’ services which Equanet offer – for video.

Our Response

Equanet is an Apple (UK) vendor partner, and works closely with them to approve all marketing materials. Having already spent months refining the information and style of the PDFs, Equanet needed to engage a video production agency who it could trust to bring these design & copy elements to life. We created extensive storyboards which were signed off, then filmed for 5 days across various locations around the UK to bring the storyboards to life. Each film is a combination of video and motion graphics, all of which had to be subtle enhancements on those already used in the PDF. The final series of six videos comprises interview-led promos, a motion-graphics only piece, and a long-form TV ad-style clip.

The Results

Equanet are now using the films online, at seminars, and in direct marketing campaigns.

“The films look fab! We’re really pleased with them! We’re now talking with our other vendor partners about the opportunities open to them with video.”