To create a 30 second Dean Taxis TV commercial, promoting the smartphone app.
Dean Taxis are a large, successful taxi firm based in Gateshead who are proactive in embracing new technologies for their business. They invested in a smartphone app that allows customers to book, pay and track their taxi.Uptake on customers downloading and using the app had been lower than expected, so they decided to utilise Sky AdSmart to advertise to Sky viewers within the NE postcode.
The aim of the commercial was to promote the features and benefits of the Dean Taxis app and act as a general brand promotion.
We created a vibrant, colourful 2D animation that reflected the contemporary nature of the offering. We wanted to create a realistic taxi-booking scenario with a relatable couple using the app. We worked carefully on the scripting to make our two characters, Jack and Lilly a real couple.
The app itself is very useable and has great benefits, so we decided on showing real screen capture of the app in use to let it speak for itself.
The client was very happy with the commercial. It’s currently airing on Sky TV right now, and we’re eagerly awaiting the response... updates to follow!