Brewin Dolphin is one of the UK’s largest independently-owned private client investment managers. They were looking to extend a marketing campaign using video, which would feature a handful of their investment managers talking about what potential clients can expect from the company.
We recommended shooting green screen interviews with the team, which would allow us to perfectly match the look and feel of their successful print & outdoor campaign. Our challenge was to keep the interviews formal so potential clients see that their investments would be handled with the utmost respect, whilst informally appealing to that market to ‘come in for a chat’ with no obligations or commitments. We shot the interviews in a studio, and encouraged the investment managers to prepare as little as possible, so that our informal questioning technique would look as close to a free-flowing, informal conversation as possible.
The films hit the mark for the client, who were very happy with the performances of their staff on camera. The final look was perfectly matched to their print marketing campaign, meaning that the videos were rolled out on-brand. Additional edits were made on top of the original brief so that the videos could be used across further media.
YourFilm did a great job of interviewing our staff to bring out the best answers and show off their personalities in the short films. Great team and great results. We're hoping to start project 2 soon.