Boilerplan are a start-up with their sights set very high. They aim to take-on the home heating market (dominated by the ‘Big-6’) with a very strong offer for the consumer market. What they needed was a 90-second promo video for their website, that clearly and concisely explained their offering. The call to action was an application for a free quotation, and their expected RoI was an uptake in these once the video was online.
We wrote a voiceover script that wasn’t too salesy, but ensured that all of the key features and benefits were covered and delivered in a linear, easy, digestible way. The fact is that Boilerplan have a great offering, we just needed to make it clear and concise.
The animation plan was: journey.
Our animation is a great representation of the Boilerplan brand. Using their vibrant colour palette, we created a journey animation that has a character animation feel, but doesn’t feature any characters!
It was a huge benefit of working with a boutique company like YourFilm because of the hands-on approach we received. YourFilm made sure the video met all of our needs and we're looking forward to working on future projects together!