Atlas Cloud
The Evolution of the Desktop

The Brief

Atlas Cloud is a cloud solutions provider based in Newcastle upon Tyne with offices in Leeds and London. They provide cloud infrastructure and solutions to businesses of every size and sector. They were undergoing a rebrand and wanted to use a high-end 2D animated motion-graphic video as the focal point on the homepage of their new website. The film had to explain what the cloud actually is, as well as the features and benefits of their service. 

Our Response

The client provided some reference videos for us to work from, and the rough draft of a script. Looking at how they needed the video to educate the target audience as to the benefits of cloud computing whilst also explaining why Atlas Cloud are an ideal supplier, we were skeptical about their initial style brief. It was a very deliberately basic, hand-drawn style which had a high probability of turning off the target audience. We produced some concept sketches which, as expected, guided the client to a style which better suited their needs. We worked with them to refine their script, mainly to make it flow better, whilst maintaining all of the key messages. 

The Results

The final project was met with delight from the client. On first cut they were unsure about the music and voiceover we'd chosen, but after auditioning lots of alternatives, opted to return to our original selections!

Working with YourFilm was a really great experience. The project was well managed, on time and the guys offered ideas and guidance with total focus on the objectives. I am delighted with the results and will no doubt be working with them again.