In the previous post, we looked at the clearance process and the timescales involved in TV advert production. This time, we’ll look at the creative styles which can be employed to produce an effective TV advert – and we’ll look at which styles suit which types of product/service, from both aesthetic and budgetary angles.Read more »
At YourFilm, we produce TV adverts for clients big and small, for local, regional and national campaigns. Whatever the client, whatever the product or service we’re helping to sell, the process is essentially the same, in part due to the fairly strict rules and regulations associated with TV advertising.
We often work with clients who are new to TV, and that coupled with the relative freedom which applies to online videos and even radio adverts means that we are often helping our clients understand the process and the regulations behind it – and how they differ to what they may be used to – whilst we work on the creative production of the advert.
So, we felt it might be helpful to publish a couple of blog posts which look at the processes and timescales involved, as well as the different types of creative styles we work in, as something of an ‘Introduction to TV advertising.’ Read more »
Clients often ask us: what is colour grading? So here’s a blog post that gives an explanation in plain English.
Here at YourFilm we colour grade all of our footage. Our main camera shoots in SLog 3 format… Mean nothing to you? Don’t worry, we’ll explain all you need to know, with no fancy jargon or technical speak. Read more »
We’re very pleased to announce that our 3D Animator Ben Cameron has won this year’s Royal Television Society ‘Rising Star’ Award.
At the swanky ceremony at the Hilton Hotel, Newcastle, hosted by BBC Breakfast presenter Steph McGovern, Ben received his award following a nomination by our Creative Director, Kevin Owens, for showing an enthusiasm and commitment above and beyond the role and a demonstration of huge talent (check out his work on the Easigrass and Frank’s the Flooring Store TV commercials.)
Read more »
“Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.”
Time flies. Business is good, and we’re creating some great work. At YourFilm, we have a great team- and I mean a really great team. The team ethic, skill sets and drive to push ourselves forward mixed with the fact we have great fun in the office makes every working day enjoyable.
As part of our current growth we’re looking at adding to our team in the new year. In preparation we’re moving into a larger office space in the Northern Design Centre in December. Now this in it’s own right is exciting, however the extra space naturally got us thinking about how to improve and enrich our working environment.
- Something fun.
- Something that would allow us a quick break.
- Something the team could enjoy together.
An arcade machine! Read more »
Our Top 5 Adobe After Effects scripts and plugins
Adobe After Effects is a great and very versatile piece of software. Its applications are huge, and for that reason there’s a huge amount of user generated code that’s been created in the form of scripts and plugins to increase efficiency, workflow or create automations.
These are not included with the software out of the box and must be downloaded and installed separately (Prices range from free- expensive!) which is why we thought we’d share some of our favourites. Read more »