One day back in early 2005, when Kevin and I were taking meetings with potential clients prior to launching ourselves into the world of corporate video production with YourFilm, we found ourselves being cut short by a marketing manager who said:
“Can I just ask – you’ve mentioned video a lot, but instead of a video, is it possible we could have the finished film on a DVD?”
It took me by surprise. Of course we were talking about DVD. VHS was long-since dead, and it simply never occurred to me that anyone would assume we’d deliver our corporate videos, on, well, VIDEO.
This meeting took place sometime around March 2005, and although we didn’t know it at the time, the world had changed roughly a month beforehand. Read more »