Online video drives traffic & conversion

Posted on August 29th, 2012 by · Filed under News & Updates

“Will producing a corporate video get me the the return on investment I need?”
“Yes, because online video drives traffic & conversion.”

Return on investment can be a difficult beast. For instance, if you put ads in a newspaper, how do you measure the business you get from them? There are some basic ways of course – you can use a unique URL in the copy for example – but what about Customer X, who sees your ad in the Metro newspaper on his way to work each morning and never uses the URL? Then, one day, months later, he needs your product or service, remembers your name because of the newspaper ads, and Googles you?

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