Introduction to TV advertising – Part Two: Creative Styles

Posted on October 11th, 2016 by · Filed under Video Production articles

Matthew Newman

In the previous post, we looked at the clearance process and the timescales involved in TV advert production. This time, we’ll look at the creative styles which can be employed to produce an effective TV advert – and we’ll look at which styles suit which types of product/service, from both aesthetic and budgetary angles.

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